January 5th work

prep

1. this shows their desire to work with Lego movie was great because they paid huge amounts of money to get their company advertised with a cool animated branding. this also therefore gives a boring advert interest with younger people and it is much more fun to watch for parents too.

2. yes i do believe it was a conscious decision as it promotes their product to people and also is a fun way of advertising as everyone knows what Lego is and everyone loves it.

3. its important to maintain the brand identity as it gives them a lot more money if they show what their brand is called so that people can go out and buy their product. it also helps remined the audience as they now know what the brand is called and so their children would like the same thing as what they saw in the film.