2. Explain 'channel surfing'. [2]
it is when you quickly switch channels because you cant find something you want to watch.
3. Give 3 examples of how channels create brand loyalty [6]
channels create brand loyalty through giving their customers more seasons of the same show that they has been watching as it provides them a good source of entertainment and it makes their customers more loyal.
they also try to keep their viewers hooked on the programme so that could be done by adding exiting events during the programme to keep the viewers interested.
they can also keep viewer loyalty by adding cliff hangers on some of their episodes, this will engage the viewer and make them come back for the next episode.
4. What is 'long form television drama' ? [2]
it is a concept which means that drama is taking over the cinema as people would rather watch series.
5. What is a 'flagship' programme? [2]
they target resources and unite activities under a single global focus
Mark 9/20
ReplyDeleteQ1 2/2 yes. Devices such as a TV, smartphone or tablet can offer multiple uses all on one screen
Q2 2/2 yes. Audiences flit between stations and do not stay with one channel loyally
Q3 5/6 yes but also note the clever tactics like advertising their own programmes during closing credits; sneaky tactics like continuity announcements; 'hooks'; cross-promoting a programme elsewhere in the stable of channels
Q4 0/2 no - a series of tv episodes where the characters appear in each and the narrative is developed over a course of linked episodes
Q5 0/2 no - a television program that plays a key role in the branding of and consumer loyalty to a network or station.
Q6 0/6 no answer